There is no question of how important security and data protection is. The point of my discovery is that even in the most secured application with many layers of protection, there is always a point when a user interacts with the app. And if security-focused requirements affect User Experience in a negative way, making it confusing, unintuitive, or annoying – then users will try to simplify their tasks to avoid the complexity and confusion and will act in the way that will make the security of their data, and the security of the application itself weaker.
We encounter bad UX every day; it could be a tool we use, or confusing feature, application, website… Bad UX slows us down, prevents us from completing the task, or makes us feel frustrated.
Slang, trivia, cultural references, abbreviations, antiquated words, measurement systems - all of that, and more, could be confusing for non-native speakers. Using common and easy to understand rules and references, planning your design with respect to other cultures will help us to create a better, an inclusive User Experience, online and offline.
In the modern market, where great quality products have equally good reviews and pricing, there are many factors that affect people's decision to buy. Connection to the brand will play an important role in that decision. How do you create this connection?