We encounter bad UX every day; it could be a tool we use, or confusing feature, application, website… Bad UX slows us down, prevents us from completing the task, or makes us feel frustrated.
Slang, trivia, cultural references, abbreviations, antiquated words, measurement systems - all of that, and more, could be confusing for non-native speakers. Using common and easy to understand rules and references, planning your design with respect to other cultures will help us to create a better, an inclusive User Experience, online and offline.
In the modern market, where great quality products have equally good reviews and pricing, there are many factors that affect people's decision to buy. Connection to the brand will play an important role in that decision. How do you create this connection?