The goal of any eCommerce website is sales, and an effective product page is a must in achieving that goal. While all products are very different, from physical items to various software programs and apps, there are patterns in the way users expect and want to see information about the product.
"When you visualize, then you materialize," said Denis Waitley, an American psychologist. But like it is with every naturally evolving process, switching to a different, even more productive way, takes time. You progressively move from stage to stage going through necessary changes in operations and, importantly, a shift in mindset.
This is Volume 2 of Examples of Bad UX, a collection of confusing product interfaces, features, and web applications that each of us encounters, unfortunately, too often.
There is no question of how important security and data protection is. The point of my discovery is that even in the most secured application with many layers of protection, there is always a point when a user interacts with the app. And if security-focused requirements affect User Experience in a negative way, making it confusing, unintuitive, or annoying – then users will try to simplify their tasks to avoid the complexity and confusion and will act in the way that will make the security of their data, and the security of the application itself weaker.
We encounter bad UX every day; it could be a tool we use, or confusing feature, application, website… Bad UX slows us down, prevents us from completing the task, or makes us feel frustrated.
Slang, trivia, cultural references, abbreviations, antiquated words, measurement systems - all of that, and more, could be confusing for non-native speakers. Using common and easy to understand rules and references, planning your design with respect to other cultures will help us to create a better, an inclusive User Experience, online and offline.
Do you work in an organization that doesn't have an established UX discipline, a clear owner of UX in the upper management and any shared design practices? If you do - you may have an excellent opportunity to advocate for Users and their needs and start the conversation about the User-centered design process. Bringing the UX process into a project is the first step in that direction.
In the modern market, where great quality products have equally good reviews and pricing, there are many factors that affect people's decision to buy. Connection to the brand will play an important role in that decision. How do you create this connection?