This is Volume 2 of Examples of Bad UX, a collection of confusing product interfaces, features, and web applications that each of us encounters, unfortunately, too often.
Slang, trivia, cultural references, abbreviations, antiquated words, measurement systems - all of that, and more, could be confusing for non-native speakers. Using common and easy to understand rules and references, planning your design with respect to other cultures will help us to create a better, an inclusive User Experience, online and offline.
Do you work in an organization that doesn't have an established UX discipline, a clear owner of UX in the upper management and any shared design practices? If you do - you may have an excellent opportunity to advocate for Users and their needs and start the conversation about the User-centered design process. Bringing the UX process into a project is the first step in that direction.
In the modern market, where great quality products have equally good reviews and pricing, there are many factors that affect people's decision to buy. Connection to the brand will play an important role in that decision. How do you create this connection?