The goal of any eCommerce website is sales, and an effective product page is a must in achieving that goal. While all products are very different, from physical items to various software programs and apps, there are patterns in the way users expect and want to see information about the product.
There is no question of how important security and data protection is. The point of my discovery is that even in the most secured application with many layers of protection, there is always a point when a user interacts with the app. And if security-focused requirements affect User Experience in a negative way, making it confusing, unintuitive, or annoying – then users will try to simplify their tasks to avoid the complexity and confusion and will act in the way that will make the security of their data, and the security of the application itself weaker.
In the modern market, where great quality products have equally good reviews and pricing, there are many factors that affect people's decision to buy. Connection to the brand will play an important role in that decision. How do you create this connection?